Forecasting: Definition, Methods, Use in Business

When it comes to running a successful business, forecasting is one of the best techniques that can help you expand your business and reduce future risks. Forecasting can help businesses allocate their budgets or plan for anticipated expenses for an upcoming period, based on the projected demand for goods and services offered.

In this article, we will be digging deep into the definition of forecasting, its methods, and how it is used in the business world.

What Is Forecasting

Forecasting can be defined as a technique that uses historical data to make informed estimates about future trends. The purpose of forecasting is to help businesses anticipate changes and plan for them accordingly. This is done by analyzing past data and making informed assumptions about future trends and what can be expected.

Forecasting is a crucial part of business project management, as it helps with planning and budgeting for the long term. It can also help in determining how to allocate resources, where to focus efforts, and more.

Methods of Forecasting

Forecasting has two main types: Qualitative and Quantitative.

  1. Qualitative forecasting

As you can guess by the name, qualitative forecasting is based on subjective data. Qualitative forecasts are typically done by business managers to get an idea of future conditions.

The method usually involves brainstorming different possibilities for the outcome, gauging different scenarios against each other, and deciding which one seems most likely to occur. The probability of the outcome occurring can be placed in a range from low to high.

  1. Quantitative forecasting

Quantitative forecasting is based on objective data and uses statistical methods to make predictions about future trends. This type of forecasting is usually done by analysts or researchers, who use mathematical models to arrive at their conclusions.

Quantitative forecasts are often more reliable than qualitative ones, as they are based on hard evidence and trends that have been observed in the past. However, they can sometimes be skewed by mistakes such as data input errors and other variables that may distort the results.

Using Forecasting for Businesses

Forecasting is an important business management tool that helps with organizing future projects and making plans for anticipated expenses. It is one of the most useful business management skills, as it can help with planning out initiatives, setting goals and objectives, and more.

Using forecasting in a business is a great way to stay prepared for the future by identifying opportunities and avoiding potential pitfalls that may arise. For example, if a company forecasts that demand for their products will go up next year due to certain events that are occurring, they may want to increase production or expand their sales team.

On the other hand, if a company forecasts that demand for their products will go down next year, they may want to consider discontinuing those products or downsizing their company.

Forecasting is not an exact science, but it can be a very valuable tool when used correctly. Doing proper research and gathering information through various forecasting methods such as quantitative and qualitative, surveys, and more can help improve the accuracy of forecasts.


Forecasting has become increasingly popular in business management since it can help with planning initiatives for the future, setting long-term goals, allocating resources evenly to avoid market saturation, and more. So if you are a business owner and looking to expand your business and reduce risks, practicing forecasting is the way to go.

Further questions

What's your question? Ask it in the discussion forum

Have an answer to the questions below? Post it here or in the forum


Leave a Reply